This is an ongoing debate I have with some others who are more of the woodworking persuasion. Those folks (and I'm sure the vast majority of our customers) truly believe what we do does not require much knowledge, testing, etc. With that mindset, it's no wonder they balk at a $90/hr shop rate. To them, our skillset (and that's truly what it is) is hardly more impressive than a landscaper (someone who mows lawns, I might add, which is NOT a true landscaper)... but WE get to work in an air-conditioned space and sit on a comfy chair, so why should they even pay us as much as the gardener? Needless to say, they are truly ignorant to the hard work I (we) have put into this field over the years. I'm okay with that ignorance, as long as it doesn't cost me... but it usually does.