Derek, I might be wrong but I know you've been critical, sometimes strongly of Paul Sellers at times, perhaps others too and even other posters on forums. I think we all have, that's the nature of heated discussions. I'd be wary of too much virtue signalling. I'm pretty sure I have been critical in equal measure too.
In reference to marketing videos
https://www.youtube.com/watch?v=Te3VuCoTLvE is an example, "spoiling the ship for a ha'p'orth of tar" springs to mind. The tool maker featured in the video is excellent in regards quality and customer service, but it is a poor demo. But perhaps Warren has a point with how tools have been developed in recent times. I tip my hat to Lie-Nielsen, Mr Taran, Mr Leach who have tried to revive what was a close to apocalyptic state of some tools into a viable business. However I do also try and listen to those that have immersed themselves in methods from the zenith of hand tool woodworkers. After all it's those professional woodworkers who have valuable insights about being better woodworkers.