Rockler is having a sale... again... and again.... bench cookies- get 'em while hot.
Before I post this, let me say in bold print, that I really do like Rockler's staff, and they have a great selection of stuff. They also have really good T-slot and miter slot stuff, which is mostly what I buy from them. I also got my PC router, router plate, and fence there, and love them. That said...
Email from Rockler (poetic license extensively used by me here)
Hey, we're having a one-day sale, but don't worry, because we are having another one-day sale tomorrow, and tomorrow, and tomorrow, creeps in this petty pace from day to day... Do you have any bench cookies? Because we have tons of them. In fact, we will pay you to take some bench cookies off our hands. Please, we are begging you- PLEASE take some bench cookies. How about a nice set of blue tools. We are having a sale on everything blue.
Uggghhhh.... Am I the only one that gets annoyed by the never-ending sale? I keep deleting myself from the list, but somehow I pop back up. More daily emails, more sales, more bench cookies. In fact, my wife, who occasionally buys stuff from Rockler for me (unashamed gloat), came to me and said, "What's up with Rockler- are they desperate? I get an email every day about some sale. And what the heck is a bench cookie?"
To me, it makes them look desperate. They should follow Veritas' lead- One big sale every black friday, great opening offers on new tools, and now and then a free shipping offer. It keeps my interest without giving me the impression that everything must be over-priced because it's always on sale.
In all fairness, at least now they have a decent one- $20 off any purchase over $50. Oh man, I hate myself. I might have to give in to that one.... but I will NOT buy any bench cookies. I do love that the new Veritas flyer has hockey pucks and stick-on rubber and says, "For more than a year we resisted the impulse to join the herd of firms offering shop work standoffs, as they can be made so easily at home...." going on to say "We did, however,succumbtothe impulseto exercise a bit of lateral thinking on our position on work standoffs." So they sell hockey pucks and stick-on rubber. Well Played, Veritas, well played.