Powder coat part laser marked
I know this is an old thread but just in case anyone is reading through the archives like I am . . .
I am guessing that the part had a yellow or gold finish to it before painting. Perhaps it was yellow chromate on steel, then painted. It is not necessarily common practice to plate and then paint but it would depend on the application. The same idea is used to make painted plates for laser engraving - they brass plate a sheet of steel, then paint over it. The laser ablates the paint and you see polished brass underneath. I don't know what kind of paint the plaque manufacturers use.
In some cases if you laser powder coating you will hit bare metal. This wouldn't be so good as it would corrode. But if it was followed by paint fill and/or some kind of clearcoat it might work. If a manufacturer wanted a colored panel it may be possible to paint twice. Then you could laser through the first layer of paint and expose the underlying color. At least in theory . . .