Don't mean open up a can of worms, but?
I just read another thread about staining wood, in this case Red Oak.
What's wrong with a woods natural color.
All woods have a natural beauty of their own, so I can't understand why we can't leave well enough alone.
I can understand using a less expensive wood and trying to make it look like a more expensive wood, but not changing the color of Cherry or other "Good" woods.