I would say my favorite is Square D, Type QO. Still all the major manufacturers are ok. GE, Eaton (Cutler Hammer), Siemens. I think they are all ok. I'd suggest you leave it to your contractor.
I happen to have a GE panel that came with my house and I put in a sub panel in my shop and happened to use GE also. They've done fine.
Good luck with it.
PHM
I have spare 20A breaker that will fit either panel as they are from the same line. I had two spares, but one of the newly installed 20A breakers kept tripping on a load that was <15A so I swapped it out with a spare. Before that I found that a 20A breaker in the main panel was connected to NM 14/2 so I replaced it with a new 15A breaker and moved the old 20A breaker down to the sub panel for use with one of the new circuits. If another breaker fails at an inopportune time odds are good that I can find a circuit that a breaker can be borrowed from for a few days.
No, it isn't a big deal and I'd go with what is readily available at the BORG as my highest criteria when selecting between a handful of quality brands, but if that fails to differentiate the brands then it can be handy to have all your panels using the same breakers.
While I'm a fan on Sq D most of the others, GE, Bryant, Siemens, Eaton, are interchangeable with each other so that helps. Dave
I have good spare breakers laying around because I had to remove full size breakers to make way for half size breakers when adding circuits. And I have a 200 amp panel in a 1500 sf house (full basement). But if I were adding a panel, I would go with the Square D QO, or CH as breakers for my old Federal panel are getting harder to find and saving a few bucks to reuse an old breaker is penny wise but pound foolish.