Some have had success in achieving greater contrast with light woods by engraving out of focus. I tend to use slower speed and higher dpi to increase the burn.
I dislike using maple, alder and birch due to the poor contrast. I refuse to engrave pine due to the great difference in the hardness of the spring and fall growth rings. Old growth yellow pine is an exception. Cedar and redwood are conifers which engrave nicely.
Ash, particularly in baseball bats, is hit or miss. (no pun intended)