I think they powder coat. The process itself is great. There are several choices for material, also. I'm just not sure it's best for this particular application.
Colored anodized metal can fade for sure, and like powder coating, the skill of the anodized and process will determine the success. Proper annodizing isc quite durable, but the main advantage here is that it won't change the dimensions of the part, or otherwise cause problems with edges and corners.