A major conundrum for magazines is balancing the audience. There are people who have never done much with wood maybe picking up an issue for their first time. There are some who have made a few shelves out of necessity for their home who find it might be fun to learn a bit more about woodworking. Then there are those at many different levels of the craft.
The articles throughout the magazine has to be able to appeal to all the different levels of readers without turning their back on any of the people who may be their target audience.
What often turns me off with FWW is the articles almost always require machines that are not in my shop. A table saw isn't going to magically appear in my shop. Same for biscuit jointers, lunch box planers or router tables.
Sometimes the magazines can be a source of ideas, but often that isn't even in the content.
jtk
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
- Sir Winston Churchill (1874-1965)