Bob
If you were to do the installation the way you describe, you would only have to rip it out when you sell the house. It will never pass a home inspection.
Run new service, if you really feel the need, but I don't think you need to. Even in Mass.
You are not installing new construction, but are simply replacing what is there. If the oven manufacturer has the instruction for a three wire hookup, use them.
Mass will allow you to convert the 3 to 4, and in fact, most "real" appliance stores, will already have a UL approved cable with the correct configuration, moulded plugs, at both ends.
I think you're over thinking what needs to happen.
"The first thing you need to know, will likely be the last thing you learn." (Unknown)