I get really great customer service from my local (Ontario, California) Rockler store. They are of course oriented towards the machine and power tool side of woodworking. Every once in a while I get a survey and recommend they sell some higher quality hand planes. I don't even know if they could get a Lee Valley or Lie Nielsen contract.
What specific hand tools would you like Rockler to sell?
Maybe our responses could help them get an idea of how to expand their base.