QFT.
I saw this in retail furniture. Used to be that imported furniture looked like the junk that it was. In the last few years they've improved their finishing so much and stolen better designs so the average customer can't tell it from a quality piece.
We sold pieces that were all MDF and particle board cheap $, but huge in size. A double dresser could be in excess of 200 lbs, very likely to be damaged or pull apart if the owners ever decide to move it. Had the feeling its next home would likely be the landfill.
The McMansion crowd ate them up. We would deliver them and their houses were like macro versions of the furniture. All trim on the street side, looked like an outbuilding from the back yard.
If the finish is dark and even, and drawers work smoothly=heirloom. That isn't a criticism of the public it just seems to be how it works.
CNC really seems to put the pressure on shops to differentiate themselves in order to survive. Because from just appearances the overseas stuff can now be indistinguishabe from well-built to the average consumer.
I'm not anti-computer at all; I do think its just another tool. The problem is learning curve and entry price point, neither the education nor the equipment is cheap.
I think for the small shop owner CNC opens up so many more possibilities for success. Its learning how to utilize the technology for best effect that doesn't come intuitively for those of us that have learned the old ways of shop work.
Its like learning how to work all over again.
I'm far enough from retirement (but its out there) that I feel like I have to learn CNC ways or I'll be working for less and less money in ten or fifteen years. Frankly I would rather hand cut dovetails but that doesn't help as much on a resume if I can't survive as an independent shop.