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Thread: Any tips on pricing for custom cabinets???

  1. #1
    Join Date
    Jan 2010
    Location
    Orland Hills, IL (near Chicago)
    Posts
    1,161

    Any tips on pricing for custom cabinets???

    I just finished building my first cabinet for a customer. I was a bit too excited to bargain for a better price. I built a single cabinet for a kitchen sink. I used pocket screws for the face frame and tongue and fado joinery for the sides, back, and bottom. I charged $100 installed.

    From time it took to estimate, a couple trips to the store, and actually building it I spent about 6-8 hours.

    What do you charge for simple cabinet like this? I'll post pics in a minute...

    I am thinking about having a $125 minimum charge, installation extra...

    For the record my $100 did not include materials. The customer purchased them and delivered them to my shop.

    This person rehabs many homes and likes my work. I would like to do business again, $100 per, I feel is not worth my time.

    Thanx,

    shotgunn
    Thanx,

    shotgunn

    -----------------

    More is DEFINITELY more!!!

  2. #2
    Join Date
    Jan 2010
    Location
    Lafayette, Indiana
    Posts
    1,379

    Considerations

    First let me say I've never made a dime on woodworking projects. I've owned rental properties and done a bit of rehabing over the years. Landlords/investors are typically looking to make money, so if you can be price competive with the home centers and provide equal or superior quality/craftsmanship, then you might use typical retail prices at the home centers as reference point. Go to your local home center and get some quotes on cabinets made using the components you are likely to use - solid frames and door panels, quality sheet goods for the sides; decent drawer slides. Then figure out if you can compete. You deserve a decent labor rate as well as some cost recovery for your tools, blades, equipment, etc. Don't forget to include things like finishes, brushes, even items for clean up. These little incidentals add up. Not to mention your electricity, your vehicle being used to get materials and deliver products. Good luck.

  3. #3
    Join Date
    Jan 2010
    Location
    Orland Hills, IL (near Chicago)
    Posts
    1,161
    She didn't even have me rebuild the doors. Weird huh? Here are some pics, just for the heck of it.









    I tried to emulate the exact style of the existing cabinets.

    Thanx for the tips, I'll be sure to head to the big box stores to see what they have and for how much $$.

    Thanx,

    shotgunn
    Thanx,

    shotgunn

    -----------------

    More is DEFINITELY more!!!

  4. #4
    Join Date
    Nov 2004
    Location
    On the river in Ohio
    Posts
    435

    Starting point

    Let me see, your tools, time, shop and truck. I bet you have some shop materials in the job. I'd go with $20 per hour as an absolute minimum and work up from there. Be careful on too low a quote to win a job; a super low price will be expected next time.
    Last edited by Gary Breckenridge; 04-28-2010 at 11:52 AM.

  5. #5
    Join Date
    Feb 2009
    Location
    Whitehorse, Yukon, Canada
    Posts
    1,148
    +1 for Gary. And $20/hour is cheep labor!!

  6. #6
    Join Date
    Jan 2010
    Location
    Orland Hills, IL (near Chicago)
    Posts
    1,161
    I said $30/hr initially. I think I may start from there next time. Start high and work low. I think it took me about 90 minutes to make and assmemble the face frame. Perhaps around 2 hours to to the joinery for the sides. 1 hour to sand and assemble, and around an hour to install.

    Approximately 5 hours, plus a couple trips to lowes, menards, etc...

    Now she expects me to finish it too. I haven't told her yet, but NOOOOO WAY!!! The job started out as a face frame repair. I agreed to finish just the part that I repaired. However after further investigation, I ended rebuilding the entire cabinet.

    Thanx,

    shotgunn
    Thanx,

    shotgunn

    -----------------

    More is DEFINITELY more!!!

  7. #7
    Join Date
    Feb 2010
    Location
    Raleigh, NC
    Posts
    50
    I've done a few cabinet projects for hire. It's a hard road if you are legitimately trying to make money. There are a few books on how to price your projects and make money. You need to charge more for sure.

  8. #8
    When you first estimate a project, play it out in your head and decide how long you think it is going to take you. From there, decide what you think your time is worth. Multiply your hours times your rate and get your price. Add any materials needed for the project. You could then also decide a percentage to add as your overhead to cover wear and tear on tools etc. Write this out. Do the project. Keep track of your time and materials. You may come in low or high. Keep track of this for future reference. Sometimes you hit it, sometimes you don't. That is where experience helps. Be up front and honest with the lady. Tell her you were able to do this particular project for $100, but that you would need $150 in the future (Or whatever number you need). She can then choose to continue with your services or try to hire someone else. (Also keep in mind that the more you do of a certain type of project the more efficient you become. You can then do those same types of projects in a fraction of the time and you will come out ahead) You may not be making alot at $100 a pop, but it will help you stay busy and may lead to more work that you might be able to actually make something on. I don't think there is a woodworker or carpenter here that hasn't lost money on a job. It goes with the territory. There is also such a thing as pricing yourself right out of business!

  9. #9
    If you aren't charging in the $45 - $75 an hour range for labor, you might as well be picking up beer cans from beside the road to sell. You will make more money on the cans for time and equiptment invested. Remember you only have two things to sell, your time and talents. You can only sell them once, so get the best price you can the first time. Every year, Cabinet Maker magazine does a pricing article. They take a project that someone has already done, and everyone tries to figure their price to build. The numbers are all over the place, with some being way too cheap (yours) and others way too expensive. Price out comparable cabinet at BORG and see what it sells for. Ive been doing a laminate job for the last month, on which I made "good money", until I figured my TOTAL HOURS in. Still made money, just not as much per hour as I should have. It's my own fault, as I gave them a fixed price. Doing a job next week that I should clear 3K on, but it has to be done in nine days, no if, ands, or buts. Some jobs you will price thinking you are going to make a "ton of money," and you only make wages, while some others that you feel have no profit will get you some nice change. You win some, and you loose some, just make sure to have more winners than loosers.

  10. #10
    $15.50 per lineal inch for natural birch. Calculate a percentage for higher/lower material prices. $100 per door, $100 per dovetail drawer and slab front. $35 for slab drawer front in the case of a sink. Finishing is done on a percentage of job. 20% for a clear coat, 25% for a stain and clear, 30% stain, tone and clear and another 5 percent for glazing. So basic clear is 20% and tack on another 5% for each additional step.

    The $15.50 is price installed.

    a 36" sink cabinet with 2 doors and 1 faux drawer front would be $793 plus whatever finish schedule on top of that.

  11. #11
    Join Date
    Feb 2010
    Location
    Illinois
    Posts
    246
    When I was starting out I made the mistake of not charging at the minimum average price. Every single time I did it I had problems with the client. Now I charge market price plus a little I do the very best work I can and try to do a little more than I'm being paid to do. I don't have to advertise at all anymore, it's all word of mouth. IMHO your time and skills are worth every penny you can get for them.
    Teaching grandchildren the hobby is rewarding. Most of the time

  12. #12
    Join Date
    Mar 2009
    Location
    Ogden, UT
    Posts
    947
    You can try to price after the BORG, but if your cabinets are better than the BORG your price should reflect. Many people are willing to pay for quality. You need to decide now what your market is. My market is people who are willing to pay 20% more, and I am never hurting for work.

  13. #13
    Quote Originally Posted by Steven Green View Post
    When I was starting out I made the mistake of not charging at the minimum average price. Every single time I did it I had problems with the client.
    Boy, ain't that the truth.

  14. #14
    Quote Originally Posted by Leo Graywacz View Post
    $15.50 per lineal inch for natural birch. Calculate a percentage for higher/lower material prices. $100 per door, $100 per dovetail drawer and slab front. $35 for slab drawer front in the case of a sink. Finishing is done on a percentage of job. 20% for a clear coat, 25% for a stain and clear, 30% stain, tone and clear and another 5 percent for glazing. So basic clear is 20% and tack on another 5% for each additional step.

    The $15.50 is price installed.

    a 36" sink cabinet with 2 doors and 1 faux drawer front would be $793 plus whatever finish schedule on top of that.
    My kitchen had a 4' 'pastry' counter ( a lower counter for rolling out dough). It was poorly conceived and had wasted space beneath it with decorative lattice. I had one of the better custom cabinet makers in the area build a cherry cabinet. It had 2 doors and six drawers. The finish was matched to my existing cabinets as was the hardware. The cabinet work came out to the low $2k range. I also had electric and plumbing done to turn the whole thing into a coffee bar. So the overall project was a bit more expensive. Granted, the cabinet was fancier than yours, but I think $100 is under priced.

    FWIW: The cabinet looks like it was always there, with the style and finish perfectly matching, which is why I had a pro do it, rather trying it myself. He immediately knew who built the original cabinet, and knew where he sourced the doors, drawers, and hardware at first glance.

  15. #15
    Join Date
    Sep 2004
    Location
    Los Angeles, CA
    Posts
    919
    If you want to work for her again, be honest and tell her you will live up to your end of the bargain but you realize you way underbid the job. Decide your wages per hour or per job and tell her that's what it would take.

    I just built a table for someone and, because I had to figure out a lot of stuff, it took a very long time. I couldn't charge per hour because the total would have been ridiculous. I finally took the cost of materials (which I bought) and tripled that to come up with a total. We both thought that was fair.

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