It's all in a name.

[Dave Lehnert]

Here in Cincinnati we have a used machine dealer named "C.W. Wood Machinery, Inc." Care to guess what kind of machinery they sell?

CNC Metalworking Machinery.

[Jim Rimmer]

So I guess the obvious - the owner's name is C.W. Wood? Sometimes your business shouldn't be named using your name.

[Randal Stevenson]

How long have they been in business? When they started, did they sell WW equipment? (example, where they a King Seely distributor years ago, when KS went OOB)