Coke has come out with new 8 packs of pop/soda in various flavors. They are 8 oz cans instead of 12 oz cans.
The kicker is the regular 12 packs of Coke products are the same price as the new 8 packs! It would be far less expensive to pour out 1/3 of a 12 oz can than to buy the "new" 8 oz cans.
Does Coke think that consumers don't pay attention to unit pricing especially in today's economic times?