So they are saying that their 100% pure tung oil is better than someone else's 100% pure tung oil...
Makes me think... "Hmmmm" ....marketing hype.
As for it providing (as they say on their site)
"...but will penetrate deeply into the wood to enhance character and water resistance while creating a great wood finish."
Yes, it will penetrate deeply into the wood to enhance character, (this is pretty much all it will actually do) it will only very very slightly improve water resistance and it is NOT a good finish by itself.
I know Sheldon says it's better for popping the grain than boiled linseed oil (better refractive number) but in side by side tests I see very little difference. Tung oil doesn't darken as much over time as BLO; so, that may be a plus, may be a minus, depending on what you want to achieve.
Scott
Finishing is an 'Art & a Science'. Actually, it is a process. You must understand the properties and tendencies of the finish you are using. You must know the proper steps and techniques, then you must execute them properly.