For years I've been using Motorcraft Semi-Synthetic 5W20 oil in our Ford vehicles--at first it was the only way to get the 5W20 oil Ford recommended. Always buy it at Walmart (pretty much the only reason I ever go to Walmart) since they are the lowest price for the same jug as everyone else. The price has steadily climbed and I was rather shocked today to pay almost $50 for 2 5qt jugs and a Motorcraft oil filter to restock the shelf at home. I was looking and now others have 5W20 oils to meet the Ford spec and most if not all are less expensive. I was in a hurry so I didn't stop to read labels and see who's were synthetic, semi-synthetic, and conventional. Its been so long since I bought anything else, I don't know what's good anymore? Years ago my dad used nothing but Pennzoil based on a friend who was a Ford engine engineer recommending and using that. But after mergers and acquisitions in the industry, I'm guessing a lot of the brands on the shelf are really the same oil in a different bottle?