With my experience with General Finishes and Target Coatings, hands down GF wins. I have my Target EM2000 satin and CL100 going back to Target for inspection, but many people are getting rough finishes with EM2000 and it gets even worse once the CL100 cross-linker is added. People are having problems with the CL100 in other Target topcoats so it's not just with the EM2000. I'll report back with more details once I find our how Target resolves my problems.
In summary, I've sprayed GF Enduro-var gloss and satin plus High Performance satin. These products are very forgiving with equipment settings and all 3 spray great with 1.4mm and 1.0mm tips on my Fuji Mini Mite 4. All of them dry to a glass smooth surface.
I've sprayed dozens of test boards with Target EM2000 gloss and satin and yet to get even good results. I've tried all kinds of settings and nothing will work - 1.4mm tip, 1.0mm tip, 2 mils wet, 4 mils wet, full air, 1/2 air, gun closer to surface. Common problems I and others get are bubbles as soon the the finish hits the surface and rough dry finish.
Customer service GF responds via email within a few hours. With Target I can't can any response using email or voice mail.