Originally Posted by
Joseph Tarantino
actually, many quality managers define quality as conformance with a standard. a hugo automobile that did what it was designed to do could therefore be defined as a quality product, while a rolls royce, plagued with manufacturing defects, would not be a quality product as it did not conform to it's presciribed standards.
Yep, that's the problem with things like ISO9000. It's basically "Say what you do and do what you say". But that's very short sighted. If you're doing something the customer doesn't want, the product won't be successful. And that's of course why Demming properly defined quality in terms of the customer.
The assumption behind what those quality managers say is that someone has worked with the customer to find out what the customer wants and then developed a specification to build a product. Since the quality manager only has limited authority, s/he defines quality within their domain as conformance to a standard. So the product can be completely failing in the marketplace because the marketing organization didn't do a good job, but the quality manager can absolutely prove that the manufacturing organization is building a quality product.
If you want to be successful in the marketplace, you must define quality in terms of what the customer wants.
Mike
Go into the world and do well. But more importantly, go into the world and do good.