I know it is another sign of my age, but does anyone else get frustrated with all the choices you have to make in buying groceries. It's not so much making the choice, as I know what I want, it is about finding it among the 100's of other items of the same category.
Let's take coffee for instance. I worked in a grocery store in high school and the choices were two brands, Admiration and Folgers. In each you chose between regular or drip grind. Now there are 8 or 10 brands with at least 5 grinds and flavors so that instead of the coffee being on "Aisle 14", coffee is "Aisle 14"
I don't mind all the other choices if I knew where the item I want is located. From week to week they move the location so that you get to hunt for another 5 minutes to find it's new location.
The same is true of all other products. It can't be cost effective to maintain all the brands and sub-brands. However, I guess it keeps people employed so that we can come out at the end of each month/quarter and talk about how great the economy is.
My rant for the week.