Hi All -
Prior to starting my engraving business (2006), I worked for a large marketing company, specializing in selling "customer loyalty" type promotions. i.e. point reward type programs that you see used everywhere nowadays. - rewarding repeat business, etc. (BTW: my town has 'bout 8 to 10,000 population - small.) - Businesses, teams, etc. seem to feel they have to deal with each engraving business in town - in turn - not just one place. Customers claim to like m work, pricing, and service - yet still go elsewhere as well. Is it just me, or is steady loyalty missing in the engraving business? Any ideas, thoughts, you have on ensuring customer loyalty for your business would be appreciated.
Bill