Just had a quick look. A Veritas shooting plane runs 345 euro (of course you want the PMV11 blade). Nobody jumped into the shooting board market overhere yet, but I see them available at 200 dollar at the other side of the ocean. Well, I've got a kid in college and the bills are starting to pile up this time of the year.
So, some tips to survive live in the not so ultimate world:
Make a simple basic shooting board from some left over pieces of plywood. Maybe a second one for miters.
Cut a piece from a broomstick and make a hotdog handle.
Sharpen the blade before you start shooting.
Don't shoot every board you intend to use in a project. Usually it isn't necessary. Learn to saw straight instaid.