Millers Falls Permaloid Chisels???

[Mel Fulks]

Other Mel might be right. But it seems to me marketing several different levels of quality under one brand name was not common in 1930s. The ads for the permaloid handles make them seem like a big deal premium thing.

[steven c newman]

Millers Falls "lesser Quality " stuff was call Mohawk-Shelbourne.

Then the "V" line came out....

[Mel Miller]

Other Mel might be right. But it seems to me marketing several different levels of quality under one brand name was not common in 1930s. The ads for the permaloid handles make them seem like a big deal premium thing.

Stanley marketed several lines (of varying quality) of planes, etc. along side each other for many years. Bedrock, Gage, Defiance, Victor, Four Square, & Handyman, as well as the Steel, Aluminum, & Two Tone planes.