In my years of furniture building, I've always chosen the wood based on color and character so as to not stain, and just used a natural oil based finish. I'm about to start building custom cabinets for a kitchen remodel that will require some type of custom color finish to achieve what the wife wants. I have 2 questions for the group, since my only experiences with stain have had poor outcomes. Are there any suggestions on reading material or youtube that could give some good guidance? And are there brands of stain that are better or worse to use (i.e. Minwax from the big box vs General from Rockler)?