It looks like you might be able to do the flat groove and lower ogee with the board flat on the table with a bottom-cutting dado bit (like a core box bit) and a plunge-cutting ogee bit. That would allow you to come closer to replicating the top two profiles with the board on edge using standard (and shorter) bits.
Example plunge-cut ogee bit:
http://www.routerbits.com/cgi-router...57732_30046+50