Originally Posted by
Jim Becker
I'm not convinced that this has anything to do with where a company is based.
I don't disagree with you. The point I was trying to make is that many buyers still think of American cars as being inferior to imports in quality, even though measurements (such as customer satisfaction) have indicated that their quality is essentially on par with the imports. The reputation American cars had was the hang-over from earlier years of poor quality.
Having a major import company, especially one that had a reputation for superior quality, have significant quality problems may cause buyers to take another look at American cars and realize that their quality is on par with imports.
Mike
[Having said that, it's tough to get a burner buyer to go back to a brand. For example, I owned a Nissan Maxima quite a few years ago. It was a mess - there was always something going wrong with that car. I don't care what kind of progress Nissan has made, I'll NEVER own another Nissan. If you gave me a Nissan, I'd sell it and buy some other brand.]
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