Will not purchase at Lowes

[Cliff Rohrabacher]

I’ve decided that Lowes has nothing I want to buy. This because in the last some months I have seen many Lowes TV commercials and every single one posits a male that is whipped, weak, sniveling, cowardly, and subordinate.

I don’t desire to waste my money on people who insult me as an avocation.

[John Hain]

If I were buying a pickup truck right now, this type of thinking would prohibit me from buying a Chevy.

I absolutely can't stand the John Cougar Mellencamp ads. Especially the one where it says, "This is our Blueprint" and the guy is intently studying an anvil. Exactly what is he trying to figure out?

[Rob Bodenschatz]

There are very few commercials that don't annoy me.

If I made my decisions based on advertising, I'd be a Geico customer. Those cavemen crack me up.

Fortunately, I don't.

[Chuck Wintle]

I’ve decided that Lowes has nothing I want to buy. This because in the last some months I have seen many Lowes TV commercials and every single one posits a male that is whipped, weak, sniveling, cowardly, and subordinate.

I don’t desire to waste my money on people who insult me as an avocation.

I hate those commercials. The white heterosexual male seems to be in the gunsights of almost everyone these days. Its insulting.

[JayStPeter]

Yep, you'll become a girly man if you shop there.

[Joe Pelonio]

I always thought that all these companies were trying to appeal to the female buyers, capitalizing on the male bashing of the TV programs these days, but they seem to have gone too far and if more people act like Cliff it will backfire on them. Hopefully soon.

I too will make my buying decisions without regard to advertising. I prefer using factual review data and recommendations from people I know.

[John Schreiber]

The white heterosexual male seems to be in the gunsights of almost everyone these days.

Thank goodness us white males still have all the power.

[Gary Keedwell]

Thank goodness us white males still have all the power.

Yea, we got the power....but who has the control?

Gary K.

[Lee DeRaud]

If I made my decisions based on advertising, I'd be a Geico customer. Those cavemen crack me up.

Even better would be an ad where a couple of the cavemen stand around with clubs, taking turns whomping the snot out of that annoying lizard.

[Randal Stevenson]

I’ve decided that Lowes has nothing I want to buy. This because in the last some months I have seen many Lowes TV commercials and every single one posits a male that is whipped, weak, sniveling, cowardly, and subordinate.

I don’t desire to waste my money on people who insult me as an avocation.

If I were buying a pickup truck right now, this type of thinking would prohibit me from buying a Chevy.

I absolutely can't stand the John Cougar Mellencamp ads. Especially the one where it says, "This is our Blueprint" and the guy is intently studying an anvil. Exactly what is he trying to figure out?

If it is the same guy, how to clean up the blood spill after his wife nags him to go to Lowe's for her honey do's.

That said, I know they are aimed elsewhere, I don't spend much time at all watching tv.

[Matt Meiser]

What commercials?

Matt, who loves his Tivo

[David G Baker]

What commercials?

Matt, who loves his Tivo

Matt,
Amen!!!!!

[Cliff Rohrabacher]

Where ever you buy stuff don't be expecting me to pass judgment on you. After all, honest people can differ.

The misconception that I see in the posts in this thread that articulate purchasing based on facts not advertisements is simply that it's not the advertisement content relating to products that offends, but rather the corporate policy of making males into buffoons in order to sell to women that offends me.

It is corporate policy that is at the heart of my discontent with the company.

If a person is un-offended by a company that chooses quite deliberately to label people by gender in such a negative way then fine - buy their products. There is no intellectual dishonesty.

Probably also there is no intellectual dishonesty if a person's income is so low or has so many demands on it that the person simply must purchase at the lowest price and the company with the offending policy is selling at the lower price.

If, however, one believes that such negative depictions are wrong and one is able to purchase elsewhere, then purchasing at Lowes fails to obtain the high ground of intellectual honesty.

ERGO: I won't buy their stuff. They have nothing I need so desperately that I'll take the slap in the face while I hand them my money.

[John Schreiber]

If, however, one believes that such negative depictions are wrong and one is able to purchase elsewhere, then purchasing at Lowes fails to obtain the high ground of intellectual honesty.

Thank you Cliff, An excellent point and a way of thinking which we should apply to all of our decisions.

[Kyle Kraft]

I've never seen male-bashing ads from my local lumberyard...they don't need to advertise.