Marcus,
I don't know what touched a nerve, but the only person on this thread who is talking about brand hype and sanctimonious judgment is you. Am I missing something in this thread? I know what you mean about the General Woodworking side fawning over a $1000 Festool whatever, but don't let it make you ill. To each his own. Even in the most heated threads I can't remember anyone saying "You are beneath me because you use a Craftsman tablesaw."
As for Keith's picture and post, don't you remember the satisfaction of flattening a board with a bench plane for the first time? Pulling a long, clean, uninterrupted shaving? As for "focusing on side effects, not the result" you've missed the point. He's mastering the technique. The Chippendale highboy will come later.
You're among friends. No one is challenging you, your choice, or anything else. I've read many of your threads as you share your knowledge and experience freely. This seems out of character for you.
Peace.