With this economy I think the "intended target" will get smaller and smaller. I cannot imagine LV or LN tacking another dime onto their tools. I am not questioning the quality or the value but I know I personally am looking more at garage sales and flea markets than catalogs and saying that I just don't need that little jewell. I defer to the craftsmen on this as I am just a hacker working on another set of oars and a new rowboat.