orienting grain in a peice, and what to make?

[curtis rosche]

how do you decide how to orient the grain in a peice? i cut off a blank yesterday to start turning it round, with intentions of turning it into a hollowform, but im not sure what i should do with it.
the one side of the peice is spaulted, there is fiddleback figure through most of the peice. what should i make out of this peice? a bowl, a hollowform, a platter or 2 ? and which side should be the top?. you can see the figure on the one face in the picture, but you cant see it as well on the other face, but there is some figure there too.

this peice of wood is a small peice that came from those 2 very large maple crotches that i cut up in the begining of the summer. this isnt even a crotch peice, its just full of figure though.