I do a lot of leather work.
I use full grain leather, the vegetable tanned leather that saddles are made from. I love it because like wood it can be waxed and oiled. Like wood it gets a patina, looks better as it ages and proven to last for centuries.

Lately I've seen some products made with "vegan leather" also known as the less popular "fake leather" or plastic!
What's next "vegan wood products"? It's accurate and could be a clever marketing gimmick.

Anyone seen any other crazy marketing gimmicks lately?