Derek,
Sacramento is a good news town, when I was there the local stations shot their own local commercials and probably still do. If you are interested in working in the industry in the Sacramento area, check the local station's web pages for employment.
Sacramento has a much slower pace than Southern Cal. It has been years since I was in Roseville. It was one of my favorite areas when I was in high school.
From all of the posts from locals it sounds like you have found a gold mine of woodworkers. It is probably a good time to think about buying in the area as well due to the decline in real estate prices in the Sacramento area. Good luck.