Sometimes we loose business to our competition and sometimes we win. Here is something I recently received - modified for our biz:
A laser business owner was dismayed when a brand new laser shop much like his own opened up next door and erected a huge sign which read BEST DEALS. He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading LOWEST PRICES. The laser business owner was panicked, until he got an idea. He put the biggest sign of all over his own shop-it read... MAIN ENTRANCE.