Will definitely keep that in mind, but, for now we need to stop hemorrhaging money. My wife has also caught the "hey, we can etch that!" bug, so we are rapidly loading up with "samples". Combine that with the rest of the expenses that go with a start-up.... and not having made sale #1 yet...
But I have faith it will be alright. We've been through a lot worse.
On another note, as far as Google ranking, I've installed a SEO (Search Engine Optimization) module on our website's shopping cart software which removes all the nonsense from the URL and clearly defines each product page with a distinct address. This has helped our ranking tremendously and we have starting appearing on pg. 2 of a google search in just under a month. There are quite a few things one can do to help your ranking. Some involve more work than others, but most are well worth it.