Bert, I think you've grossly misunderstood what I've said. I did not say that the price in every market was the same. I said the price is what the market will withstand. If the market in rural USA is $6, then the value of that service is $6. If the market for the same item in Manhatten is $18, then the value is $18. What I said was that we set our price based on the market value of the product based on competitive analysis in our area. We don't offer different pricing for a two location customer verses a 20 location customer when they are ordering the exact same item and quantity. The market set the price, not the customer.
We must be doing something right, we've been featured in several trade magazines, made the cover of a sign magazine, and get to pick and choose which customers we want to work with for the most part. If that means we have no idea on how to price jobs, I guess we will stick to not knowing.
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Real name Steve but that name was taken on the forum. Used Middle name. Call me Steve or Scott, doesn't matter.