"It's easier to actually care than it is to pretend to care." -- A salesman I once worked with.
"Be cool. But care." -- Dr. Buckaroo Banzai (a fictional sci-fi character).
"The sharp edge of a razor is difficult to pass over; thus the wise say the path to Salvation is hard." -- Katha Upanishads, translated by Somerset Maughm, in "The Razor's Edge." (My favorite book.)
"I believe that the very purpose of our life is to seek happiness. That is clear. Whether one believes in religion or not, whether one believes in this religion or that religion, we all are seeking something better in life. So, I think, the very motion of our life is towards happiness…" --Jetsun Jamphel Ngawang Lobsang Yeshe Tenzin Gyatso, the 14th Dalai Lama, in his book, "The Art of Happiness." (My next favorite book.)
Deflation: When I was a kid, an E-ticket meant I was about to go on the ride of my life. Today, an E-ticket means a miserable ride.